Business Management - Marketing/Sales

Chicago-Kent College of Law Admitted Students Yield Campaign - PODi Case Study
August 29, 2014

Working with its service provider, Rider Dickerson, IIT Chicago-Kent College of Law, the law school of Illinois Institute of Technology, created a multi-phase communication program to encourage students to visit the campus. One of the key factors in the success of this campaign was the effort that was put in upfront to map the communication process with the goal of staying in continuous contact with admitted students.

Are You Moving Paper or Markets?
August 29, 2014

As a brand marketer you know that it’s essential to look back at the strategic solutions that have worked best and drop the ones that haven’t. That’s a lot better than holding your breadth hoping that your business will grow on its own.

Building a Brand Voice
August 28, 2014

Building a brand voice is one of the most important things your business can do for not only public image, but communicating with customers and prospects as well. What you say matters, but how you say it has equal weight. So start paying attention to your brand voice today.

PODi Partners with Kim Gross, Pacesetter Enterprises, for Sales Coaching Services
August 27, 2014

A partnership between PODi, the Digital Printing Initiative, and Kim Gross of Pacesetter Enterprises will provide sales coaching services to PODi members that will enable them to sell profitable digital solutions. Gross has successfully sold and helped develop campaigns for Rosemont College, The University of New Hampshire, The Volvo Group, Aesculap medical products and more.

Your Customer Service SUCKS, and It is KILLING Your Business!
August 27, 2014

As I always try to tie my own experiences into lessons for you, here is yet another installment. If you do ANY of the following things, please stop. And if you are not sure if you are doing any of these or not, please try to schedule an audit of your policies and processes.

Why QR Drives Creatives QRazy
August 27, 2014

Adding a QR code to an e-mail blast feeds the dislike creatives have developed for these odd looking squares. Don’t get me wrong, QR codes as such are an interesting tool if used creatively and sensibly. But we pretty much ruined it from the get-go and now...

How to Steal a Customer
August 26, 2014

You are asked to bid a job but you lose. Game over? Absolutely not! You could still steal this customer. Find out more in this week’s blog by Bill Farquharson.

How to Hire and Keep a Dynamo Salesperson
August 26, 2014

I believe that there are many firms that are unable or unwilling to pay the price to hire and attract the caliber of person that can succeed in today’s marketplace. Many more sales hires fail than succeed. I set up an equity program for a young person and eventually sold the entire business to him. The entire process took about 15 years. He had no cash but lots of talent and willingness.