Business Management - Marketing/Sales
If you take the time to "look within" and find out more about your employees, you just might find your company blogger, or video producer, or photographer, or social media maven. Your reach expands exponentially, and your employees are happier because they get to do something they really love.
Ways commercial printers can use existing digital workflow and printing assets to enter the folding carton market.
Explore how to utilize all marketing channels at your disposal, both separately and together as part of a multichannel strategy.
Does our email address tell others something about us? YES. Do you feel like you are slammed, buried and drowning? YES. These are just two of the subjects (among many others) we will cover in upcoming weeks in this blog. So, no more stay tuned...instead...stay connected.
The main goal of your website is to be a piece of online marketing collateral that is also a sales tool reflecting the capabilities and overall image of your organization. Here are five quick tips for creating a dynamite website that is sure to attract your target audience.
At the heart of every successful inbound marketing program is a well-conceived and executed content distribution system.
If your swatchbook is 2+ years old, make sure to check and see if a newer version is available; your clients are relying on you to be the well-prepared professional we both know you are.
If you are working somewhere where your ideas are being ignored or where your creativity is being stifled, fight back. Demand that you be heard and that your ideas be taken seriously. Otherwise, start looking for a new place to hang your hat.
Your mom told you that donating to charities was a good idea. But did you consider the value to your business? Bill did, and he writes about it in this week’s blog.
Contrary to some opinionators, direct mail is going strong. Internet ads can't compete with a well-designed, creative, physical mail piece. You might spend a microsecond on a Web ad, but a mail piece has "got you" for 30 seconds at a minimum. So today's mailers are high-tech and well-equipped to keep this medium going strong for many years to come.