Business Management - Marketing/Sales

I’ve been thinking about all of the words and phrases that become part of our cultural lexicon—like "bestie" for best friend and "selfie" for taking a picture of yourself pretty much for the express purpose of sharing it on social media—and so I got to thinking about the corporate phrases that I love to hate, and ones that I actually love. So here are some that are so tired they should be permanently put to bed.

An old school print company is launching a new magazine, with a unique twist. It’s based on a YouTube show.

How is your salesforce representing and describing your company? The best way to find out is to be a fly on the wall and listen in on some sales conversations. Sales managers can learn a lot if they get into the practice of sales eavesdropping as pointed out in this week’s blog by Bill Farquharson.

Join Naomi Baron, Professor of Linguistics at American University as she gives an overview of the e-book market.

An expanded agreement has been made between Bookmasters and Flame Tree Publishing.

Crossing the threshold to go make some calls, salespeople are on their best behavior. But what happens before they head out and why is it only with clients that they/you are being all you can be? An internal reputation is important, too. That’s the subject of this week’s sales tip by Bill Farquharson.

Sometimes I get really badly written emails. Ones from younger reps can sometimes be particularly horrifying.

When is the lost account really lost? When you’ve stopped trying got get it back. But how do you save it?

Your strategy holds the key to whether you can walk across the barrier of your customers liking your product to loving them. The best companies take the time to figure this out and drive their companies with a well-honed and well-researched strategy. In this new age, it looks like you will need to invest in your future to ensure you have one.

Attendees will be given a variety of ideas that they can implement in their companies at a marketing session during GRAPH EXPO 15.