Business Management - Marketing/Sales

Why It’s Rude to Be Early
March 4, 2024 at 11:05 am

If you think showing up early is your way of saying, “Look at me! I’m punctual!” then Bill Farquharson’s advice may change your mind.

How I Sold $100 Million in Print: Part 5
February 28, 2024 at 4:08 pm

Calling a major prospect can be daunting. In this blog, Bill Gillespie offers advice — and a few humorous examples — on why you should.

Ideal With a Capital 'I'
February 27, 2024 at 11:43 am

There are two levels of ideal customer: lower case “i” and capital “I.” Here is why you should always be seeking the latter.

Why Do Happy Customers Leave?
February 26, 2024 at 1:50 pm

In this blog, Bill Gillespie shares how a past sales loss highlighted the importance of client-focused innovations.

How I Sold $100 Million in Print: Part 4
February 21, 2024 at 11:14 am

Your initial contact with print buyers will be far more successful if you’ve created a prospect profile list. Here are some examples.

When That Much Is Too Much
February 20, 2024 at 9:55 am

When it comes to communicating delivery details with a customer, don’t make the mistakes Bill Farquharson’s dentist made.

Avoiding the Price Objection
February 19, 2024 at 3:43 pm

Sometimes, price objections occur when an existing account demands a reduction. Bill Farquharson offers tips to avoid this situation.