Business Management - Marketing/Sales

Use the SHALT Rule to Become More Successful (Video Post)
October 19, 2017 at 9:59 am

In this #RyansRemarks15 post (short video) PI blogger Ryan Sauers answers the question of why we should use the SHALT rule (Sad, Hungry, Angry, Lonely, Tired) in all of our sales, marketing, and communication strategies.

How Becoming a Rap Artist Will Win You Print Sales
October 19, 2017 at 9:48 am

Recently, I was running my masterclass on "How To Stop Buyers Choosing On Price." As part of the day, delegates create a new sales message and deliver it. It is common for me to hear some very powerful sales messages by the end of the day. However, although I have heard many, many sales messages over the years, I had never heard one delivered in rap form.

EDM Launches Custom Label Division
October 18, 2017 at 10:08 am

EDM hosted a ribbon cutting ceremony to signify the official launch of its new custom printed pressure sensitive label division.

Ask Yourself This Question All Day Long
October 17, 2017 at 9:30 am

Everyone thinks they are busy. Perhaps even you. But there is a distinct and important difference between being busy and being productive. Productive people sell more by asking themselves one important question, and it's the subject of this week's blog by Bill Farquharson.