Business Management - Marketing/Sales

Four Brand Drivers to Attract and Retain Customers
July 21, 2017 at 9:24 am

MarketCues' research has identified four brand drivers that enable organizations to identify the gaps of Perception versus Reality between an organization and its customers. Through the analytical process of answering the following four questions, organization leaders are able to better define their true mission and vision and implement them throughout their entire organization to drive brand and cultural change.

You Are Not My Customer
July 18, 2017 at 8:00 am

When a customer relationship goes bad, do you ever look back and see the warning signs? If only prospects give you a heads up that they are terrible customers to have. Actually, they do tell you. Are you listening? In this week's blog, Bill Farquharson tells you when to say, “You are not my customer."

3 Tips to Building Your Brand Reputation
July 14, 2017 at 8:00 am

Getting the brand logic and promotion right produces a successful program that can carry a brand for a very long time. To begin, you have to understand what your customers want to experience when they use your brand. What follows are three steps that lead a visitor to your website all the way through to a loyal customer.