Business Management - Marketing/Sales
Vistaprint has launched Promobox, a monthly subscription box service with products personalized for helping small business owners.
MarketCues' research has identified four brand drivers that enable organizations to identify the gaps of Perception versus Reality between an organization and its customers. Through the analytical process of answering the following four questions, organization leaders are able to better define their true mission and vision and implement them throughout their entire organization to drive brand and cultural change.
Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it.
Gina Testa has retired from Xerox after 32 years. She weighs in on the state of the industry and how printers can remain successful.
To help Estee Lauder celebrate the release of La Mer Revitalizing Hydrating Serum, MW Luxury Packaging crafted a packaging experience.
When a customer relationship goes bad, do you ever look back and see the warning signs? If only prospects give you a heads up that they are terrible customers to have. Actually, they do tell you. Are you listening? In this week's blog, Bill Farquharson tells you when to say, “You are not my customer."
A prospect calls to ask for a price. You call him back. And then he disappears into the night never to be heard from again.
Getting the brand logic and promotion right produces a successful program that can carry a brand for a very long time. To begin, you have to understand what your customers want to experience when they use your brand. What follows are three steps that lead a visitor to your website all the way through to a loyal customer.