Business Management - Industry Trends
We spoke with three direct mail printers, Jim Andersen, CEO, IWCO Direct; Mark DeBoer, director of customer experience, Darwill; and Laura Helfers, director of creative and marketing, Freedom, who shared their direct mail printing outlook for the year ahead.
John Conley weighs in on a new industry disruptor. Walsworth, Edwards Brothers Malloy, Worzalla, share trends for book manufacturing.
The commercial printing industry is being redefined by what some might call the digital, communications or information revolution.
In announcing its intention to take part in the premier edition of PRINT United, a joint venture of NAPCO Media and the Specialty Graphic Imaging Association (SGIA), taking place in Dallas, Oct. 23-25, 2019, SCREEN Americas has made clear that its decision rests on two things: the desire to target its marketing efforts to decision makers; and its belief that the curated experience PRINT United promises to provide maximum value to attendees and exhibitors alike.
For those in the magazine and catalog printing and publishing segments, the past year has been nothing short of dynamic.
Every day, people around the country look forward to receiving their mail. This “Mail Moment” – as coined by the U.S. Postal Service – describes how recipients of tangible mail focus their undivided attention on examining everything in their mailbox. According to the findings of a recent USPS study in which consumers revealed how important […]
The BMI Awards recognized members who contribute to the success of the BMI, and continued success of the book manufacturing industry.