Business Management - Industry Trends

Direct Mail Is Marketing's Workhorse
April 26, 2017 at 1:11 pm

Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers use it.

The 2016 Printing Impressions 400 (PDF)
April 26, 2017 at 9:57 am

Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing Mix Trends 2010-2016.” In 2016, that 69% figure was joined by a single-digit response of marketers cutting back in the channel. Six percent […]

The 2012 Printing Impressions 400 (PDF)
April 25, 2017 at 7:30 pm

Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing Mix Trends 2010-2016.” In 2016, that 69% figure was joined by a single-digit response of marketers cutting back in the channel. Six percent […]

The 2013 Printing Impressions 400 (PDF)
April 25, 2017 at 7:06 pm

Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing Mix Trends 2010-2016.” In 2016, that 69% figure was joined by a single-digit response of marketers cutting back in the channel. Six percent […]

The 2014 Printing Impressions 400 (PDF)
April 25, 2017 at 6:44 pm

Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing Mix Trends 2010-2016.” In 2016, that 69% figure was joined by a single-digit response of marketers cutting back in the channel. Six percent […]

The 2015 Printing Impressions 400 (PDF)
April 25, 2017 at 5:58 pm

Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing Mix Trends 2010-2016.” In 2016, that 69% figure was joined by a single-digit response of marketers cutting back in the channel. Six percent […]

The Week That Was With Julie G (4/17/2017)
April 21, 2017 at 2:41 pm

This week, Julie Greenbaum highlights industry news about NPES buying out GRAPH EXPO, PRINT show co-owners' stakes as part of a strategic business plan launch; Drummond Press' major capital investment in digital printing; Canon U.S.A.'s debut of the Océ VarioPrint i200 sheetfed inkjet press; news from the ISA International Sign Expo; and Two Sides North America's latest infographic.