Not Your Dad's Direct Mail - Part Two
June 29, 2015 at 10:40 am

Last week, I had the pleasure of visiting Japs-Olson of Minneapolis—a printer that can trace its roots all the way back to 1907! Japs-Olson embodies the lean manufacturing approach to today's direct mail. What I saw was a "holistic" integrated process. Japs-Olson is capable of sending more than four million pieces a day into the USPS mail stream. To do this efficiently, you need critical thinking to be applied at every stage of the process.

How Printers are Handling the Finishing of Digitally Outputted Printing
June 24, 2015 at 1:14 pm

At the beginning of the digital printing era, there were legitimate concerns about certain types of finishing equipment not being tailored to this type of work. Vendors replied in kind but, printers being printers, found new applications that complicated matters even further. We’ve rounded up a group of well-known printers—practically celebrities in their field—to offer the whats and whys behind their approach to binding and finishing.

Gold Ink Awards Entry: College Welcome Folder Uses Clever Diecuts
June 24, 2015 at 10:33 am

This 2015 Gold Ink Awards entry, titled "Barnard Pocket Folder" was entered into the Folders category by MOSAIC in Cheverly, Maryland. This promotional welcome package was designed for new students at Barnard College, promising them "a college experience most only dream the city that never sleeps." What makes this piece stand out are the clever diecuts and striking bright yellow, blue and black colors that were used to capture the New York City skyline.