Mailer with Fun Sliding Sleeve: 60-Second Fold of the Week (Video)
May 21, 2015 at 12:22 pm

Interaction is a really powerful strategy for mail, and this week's selection is a great example. From Information Packaging in Toronto, for client Woodruff Sweitzer, this mailer starts with a snap-off end that, when removed, releases a sliding sleeve that moves images and reveals new messages.

Wrapped Accordion Composite Coupon Mailer: 60-Second Fold of the Week (Video)
May 14, 2015 at 10:43 am

This week's featured format is a versatile design with a smart little detail that we think you're going to like. It's a promotional mailer for Belk, and it's a composite format that merges a four-page shell with a tipped-in three-panel accordion fold. The trick, however, is in the diecut little coupon that acts as a little handle to pull the accordion out.

The Calitho Flag Promotion (Video)
May 13, 2015 at 9:18 am

We have to salute the team at Studio Hinrichs who designed the following Calitho promotion to create an impact with size, color and presentation. Standing out at a stately 35x23, the commemorative rendition of the U.S. flag makes a bold, graphic statement.