In the final part of this nine-part series, Marka, Zoot and the gang conclude their discussion of the 7P formula to sustained business success.
View from Mount Olympus
In part eight of this nine-part series, Marka, Zoot and the gang start the discussion of the seventh P: Personality.
In part seven of this nine-part series, Marka teaches the gang about the fifth and sixth Ps, Publicity and Packaging respectively.
In part six of this nine-part series, Marka tells Org that consumer cynicism is everywhere, but, fortunately, there are ways to promote a company outside of the traditional marketing methods.
In part five of this nine-part series, Marka tells Org that letting up a little control of the sales process will lead to a larger sales reach. "With B2B sales, we’ll be able to potentially sell through a variety of trusted wholesaler, distributor and retail partners—all of which will help us gain more exposure in markets we couldn’t fully penetrate on our own," Marka added.
In part four of this nine-part series, Marka explains to Org that the gang should consider expanding its sales efforts beyond the four corners of Olympus.