Last week, USA Today published a column entitled "Paper may be bad for trees, but it is good for people," by Tal Gross, an assistant professor at Columbia University. Here at Two Sides we could not agree more with the findings and statements related to the benefits of paper for education and learning.
Two Sides to Sustainability
As many of you know, Two Sides has been working with several Fortune 500 companies in North America to encourage best practices for environmental marketing related to paper. Our ongoing campaign has been successful, with 33 companies out of 60 removing their claims—a 60 percent success rate to date. But our target is 80 percent and we continue to add new companies to our list regularly.
From working at a computer to socializing, playing games, paying bills, taking notes in class, doing homework, reading books, watching TV and texting, we are all spending an increasing amount of our lives looking at screens. But at what cost to our health?
Despite what many people think, harvesting trees for wood and paper production in a sustainable manner does not cause deforestation. The area occupied by forests in Canada has remained stable over the last two decades while in the United States it increased by 3 percent over the last 60 years.
Most consumers want a paper option for their bills and statements. Like earlier studies carried out in the United States and the United Kingdom, a recent nationwide survey conducted for Two Sides US by the research firm Toluna showed that 64 percent of consumers say they would not choose a company that did not offer a paper bill option and 88 percent want to be able to switch between electronic and paper bills without difficulty or cost.
It helps to know the many guidelines, regulations and standards that govern sustainable forest management in North America. These are important to keep in mind given that we all benefit tremendously from forest products, whether it is paper, lumber or the multitude of other products that are derived from wood.