Every day we send email, navigate the Web and store our videos, photos or music in the Cloud. We often have the impression that the whole process is trivial and nearly free, but this is not at all the case. A recent Guide, La Face Cachée de Numérique, (The Hidden Face of Digital), reveals the widespread environmental impacts of the growing number of digital devices (increasing energy consumption, use of primary minerals, pollution and waste production) and how to reduce them.
Two Sides to Sustainability
The North American pulp and paper industry has made great progress in reducing energy use and greenhouse gas emissions over the last decade and at the same time have increased their use of certified fiber and support for sustainable forest management.
Today’s case is ADP, the global provider of payroll and other human resource services with operations in over 10 countries.
In 2017, Two Sides North America is redoubling its commitment to holding companies to accurate and verifiable claims regarding the environmental footprint or “greenness” of paper-based versus electronic communications. As you know, we’ve already had tremendous success by working with leading Fortune 100 corporations to remove or change misleading anti-paper marketing messages, and avoid greenwashing consumers. As part of our renewed commitment we’re going to start highlighting the “Top Five Greenwashers” in this blog space.
Establishing the exact amount of the CO2 produced by sending an email includes many variables: the energy it takes to move the email across the Internet, process it, view it, store it, reread it and, after some time, delete it. One email may indeed produce an insignificant amount of CO2 but when all those tiny footprints are measured at a global scale, the footprint becomes astonishing in size.
If we are to manage our forests wisely for the benefit of current and future generations, we need to understand the situation of the world’s forests and ongoing trends.