Two Sides to Sustainability

Phil has over 25 years of international experience related to sustainability and the forest products industry. He currently leads Two Sides North America, a non-profit that promotes the unique sustainable features of print and paper, as well as their responsible production and use. Two Sides operates globally in four continents with members that span the entire graphic communication value chain. Phil has written extensively on sustainability and environmental topics related to the forest products sector. He received his Bachelor and Master's of Science degrees from McGill University in Montreal. He is a private forest owner and manages over 200 acres of forestland for both recreational and economic benefits.

In case you are not up to speed on the latest iPhone apps — here is one that really piqued my interest! It’s called "Recently" and it automatically creates a high-quality printed magazine with the most recent photos taken with an iPhone ... and mails it to you! In today's blog, I feature an interview with Scott Valins, young entrepreneur and founder of "Recently."

Results from a recent U.S. consumer survey suggest that the majority of Americans agree that print and paper can be a sustainable way to communicate when produced and used responsibly. In fact, it seems many people distrust and are not swayed by corporate green claims used to promote online services over paper. Here are my five favorite results from the June 2016 Toluna survey.

Last week, USA Today published a column entitled "Paper may be bad for trees, but it is good for people," by Tal Gross, an assistant professor at Columbia University. Here at Two Sides we could not agree more with the findings and statements related to the benefits of paper for education and learning.

As many of you know, Two Sides has been working with several Fortune 500 companies in North America to encourage best practices for environmental marketing related to paper. Our ongoing campaign has been successful, with 33 companies out of 60 removing their claims—a 60 percent success rate to date. But our target is 80 percent and we continue to add new companies to our list regularly.

From working at a computer to socializing, playing games, paying bills, taking notes in class, doing homework, reading books, watching TV and texting, we are all spending an increasing amount of our lives looking at screens. But at what cost to our health?

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