Social media is not going away. If printers want to stay ahead of their customers’ needs and provide them with 360 degrees of customer service, they better begin to take advantage of this new communication platform.
The Chinese print market will grow 66.4 percent by 2014 and, similarly, India will grow 39.6 percent. Every day marketers are making the decision between using print, some other means to market their products, or a combination of both.
For many years, we’ve heard of the need to change the sales approach, as well as the need to broaden the products and services offered to clients. With that cry has come much resistance and frustration in really understanding what to change to, what should the new model look like and how will it be profitable.
Value-added theory ignores two important elements related to profitability. The first is the initial and ongoing investment expense of maintaining the product or service capability, and the second is the capacity utilization of that capability.
Let’s face it. The printing and graphic communications business is among the most dynamic and constantly changing industries anywhere. Technology, competition, pricing pressure, commoditization and the constant need to do more for our customers combine to make a typical day for any printing executive, well, anything but typical.
The transition of pages from analog to digital production printing is happening at a rate slower than most digital printing manufacturers might have anticipated. Page volumes will not tip from analog to digital production print technology in the foreseeable future.