The Sales Challenge

As a 30 year sales veteran, Bill has the perspective of a been-there, done-that sales rep in the commercial print arena. Following sales fundamentals and giving unapologetically "old school" advice, he writes and speaks in an entertaining fashion to make his points to sales people and owners who sell. "Bill Farquharson will drive your sales momentum."

Shortly after accepting a job at Cornell University, Emma Farquharson received this advice from her very proud father.

In this week’s blog, Bill Farquharson talks about how to generate trade show conversation that will lead to sales.

Trade shows are back! After years of nothing, trade show activity has renewed. With it, you need to have skills as a salesperson to not only work the booth but work with the entire floor. In this week’s blog by Bill Farquharson, you are reminded of some of those critical skills.

Every print company drops the ball once in a while. What comes next makes all the difference in whether it was a good screw up or a bad one. That's the subject of this week's blog by Bill Farquharson.

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