Many would race out the door if given the chance to service a large account, but what about a business card order?
The Sales Challenge
Shortly after accepting a job at Cornell University, Emma Farquharson received this advice from her very proud father.
In this week’s blog, Bill Farquharson talks about how to generate trade show conversation that will lead to sales.
Trade shows are back! After years of nothing, trade show activity has renewed. With it, you need to have skills as a salesperson to not only work the booth but work with the entire floor. In this week’s blog by Bill Farquharson, you are reminded of some of those critical skills.
Every print company drops the ball once in a while. What comes next makes all the difference in whether it was a good screw up or a bad one. That's the subject of this week's blog by Bill Farquharson.
Sales is hard. Wicked hard. You call and call and no one calls back. It's hard to know whom to ask for and what to say. The failure rate for new reps is high. There are two kinds of failure in this field and only one is acceptable. Bill Farquharson has been on both sides and will tell you the difference in this week's blog.