WHY do so many owners choose to endure PAIN on a daily basis? WHAT could I possibly say to convince them, that without written processes for their day-to-day operations, they are doomed to endure longer and longer hours, stress, errors, lost revenue, rework, sleepless nights, tears, internal backbiting, dissatisfied customers—two steps forward and three steps back?
What does a business owner or manager do when the PAIN OF DISORGANITIS strikes? The usual way to handle that pain is to find a quick fix. But is that always the best way?
Your current business may NOT be your "calling;" however, if you take the cards you’ve been dealt—even if you feel stuck in a business you think now you should never have started or taken over—there IS a way out.
Marketing in today environment changes rapidly and it takes an effort to keep up. What if you had many "MINI-YOUs" to help get work done? If you have access to a written system, another person can do a task or process as if YOU were doing it yourself—a veritable MINI YOU!
Many of the budget-killing mistakes that risk customer loyalty can be dramatically reduced or eliminated by putting together simple checklists, and getting everyone to follow them. Ah, there's the rub, you say! How do you make systems work consistently? We found the way!
Podcasters have taken over my 40-plus-minute drive time most weekday mornings over the past few months. I especially enjoy listening to those who interview authors of business books. Last week, a certain guest author was speaking about his former boss who often shared his approach to marketing using the analogy of the habits of woodpeckers and peacocks.