Your current business may NOT be your "calling;" however, if you take the cards you’ve been dealt—even if you feel stuck in a business you think now you should never have started or taken over—there IS a way out.
Marketing in today environment changes rapidly and it takes an effort to keep up. What if you had many "MINI-YOUs" to help get work done? If you have access to a written system, another person can do a task or process as if YOU were doing it yourself—a veritable MINI YOU!
Many of the budget-killing mistakes that risk customer loyalty can be dramatically reduced or eliminated by putting together simple checklists, and getting everyone to follow them. Ah, there's the rub, you say! How do you make systems work consistently? We found the way!
Podcasters have taken over my 40-plus-minute drive time most weekday mornings over the past few months. I especially enjoy listening to those who interview authors of business books. Last week, a certain guest author was speaking about his former boss who often shared his approach to marketing using the analogy of the habits of woodpeckers and peacocks.
My son Brandon, who had just finished a training session on our software with a new client, walked into my office the other day with a big grin on his face to relay what the client had just said during training. "Dad," he said, still grinning, "our new client told me his employees HATE the new systems."
Implementing proper systems for operating a business—and MEASURING incentive programs that are fair to the employee AND to the employer—is not for "mice," or the faint of heart.