Smart Marketing Insights

John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.

When you make the decision to undertake the transformation to a marketing services provider, you are not alone. There are companies and resources available to help make the transition as seamless and pain-free as possible. You don’t have to know everything about everything. You personally don’t have to be on top of the latest and greatest technology. That’s what you leave to your support team. Here are eight steps to help you move forward towards a successful transformation.

Before becoming a fulfillment provider, think about how it will affect your business. As with any business decision, it makes sense to put all parts of the problem to scrutiny before jumping into a new situation. If becoming a fulfillment provider can help your company, then the math will often show the numbers right away.

The easier and more convenient you make it for your customers to communicate with you, the better for your company. That's where NFC (Near Field Communication) technology can help you.

Marketing online is much more than opening a Website or starting a social media account. While it is true that these things can help you reach your audience, there’s an art to bringing in new visitors. It takes time to build a presence. Check out the following tips that will help you get the most out of your online marketing efforts.

An effective Website not only sends your customers a message about your business and brand, it can also boost your sales. So what do customers want from your Website and how can you make sure you provide it? Start with these five key areas.

Your customers are waiting for you to solve their problems. Show them clearly how you can do that and you'll craft a marketing message that really works, boosting your sales and your reputation.

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