Profitable Printing Relationships

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.

Download his free e-book, “Ten Common Print Selling Errors And What To Do About Them

Recently, I was running my masterclass on "How To Stop Buyers Choosing On Price." As part of the day, delegates create a new sales message and deliver it. It is common for me to hear some very powerful sales messages by the end of the day. However, although I have heard many, many sales messages over the years, I had never heard one delivered in rap form.

If you want to achieve more sales, you need to set some goals. First decide what it is that you want to achieve. Be specific. Make your goal measurable. Make sure you know how you will have achieved it.

Good content takes time to create. It is important to make the most of it. Here’s a checklist of 14 places to share your content.

Many people make a social media connection and assume that they can immediately start doing business with their connection. This has about the same success factor as assuming that the person who answers a cold call will become an instant client. People who take care in growing their social media connections are more likely to create worthwhile relationships.

All the sales strategies that are being talked about at the moment revolve around value-added selling, creating trust and being in the customer's world. In order to achieve these goals, a good salesperson will constantly be educating their prospects and customers. So why don't we do this on social media?

I recently read an interesting article by Michael Hyatt who explains his theory of the abundance thinker. The abundance thinker is happy to spend money where they can see a useful result. Here’s what he has to say about it.

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