Profitable Printing Relationships

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.

Download his free e-book, “Ten Common Print Selling Errors And What To Do About Them

Everyone has a business card these days. I recently added augmented reality to my business card. I encourage people to download the app for their smartphone and scan my card. At this point they are presented with a number of options.

Many of our customers don’t know much about print. They don’t care much about print. That’s why it is so important to stop talking about print and start making the conversation about your customer.

Your job title should no longer be an indication of your seniority at a company. Its purpose should be to engage your prospects and customers. Tell people more about what you can achieve for them. Mention your products, solutions and services.

Apple is very good at upselling me. They plan all their products and marketing around the upsell. 
Many printers apply a standard profit margin to the services they offer to a particular type of client. Upsells should have a different markup.

Most companies bend over backwards to try and help their clients out. But there comes a point where it’s just not possible to give a customer what they were hoping for.

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