Today’s buyer is changing. It’s vital to have an online presence and important to have a good content marketing strategy.
Profitable Printing Relationships
Not telling your customers everything you do is a common situation. But it’s hard to tell them about every single service you offer.
Are you familiar with the term "iconoclast?" I heard this word for the first time recently at a marketing presentation. The presenter introduced himself as an iconoclast. I was intrigued, as I hadn’t heard the term before. So I went and looked it up. Here’s what I found.
A managing director I know had recently been to visit a customer. They were hoping to win a new contract.
There's one thing that prevents many people from making the best deal. That's themselves. They approach negotiations with the wrong mindset. When I have helped people prepare to negotiate with their clients (or their suppliers) I hear the same sort of thing countless times.
What do you do when you’ve delivered a job to your customer? Most printing companies do very little.