Here’s how one printer I know responded to a recent sample request: He told the prospect that he wouldn’t send them samples.
Profitable Printing Relationships
Your email signature goes out to clients and prospects many, many times every day. So why not use it to sell more?
When the holidays come, we are all ready for some well-earned time off. During that time off, It’s time to forget about printing for a few days and enjoy the break. But you don’t want your customers to forget you...
Most people have pretty uninspiring job titles. Create job titles that are memorable and tell people what you do.
Some companies feel that the more quotes you get out there, the more chance you have of winning work.
Many of you have heard me talk about the TPD principle. One of the key parts of creating a TPD messaging is targeting the right customers. You can’t be all things to everyone. It’s better to focus on a specific target market. Some companies call this focusing on market verticals.