When the holidays come, we are all ready for some well-earned time off. During that time off, It’s time to forget about printing for a few days and enjoy the break. But you don’t want your customers to forget you...
Profitable Printing Relationships
Most people have pretty uninspiring job titles. Create job titles that are memorable and tell people what you do.
Some companies feel that the more quotes you get out there, the more chance you have of winning work.
Many of you have heard me talk about the TPD principle. One of the key parts of creating a TPD messaging is targeting the right customers. You can’t be all things to everyone. It’s better to focus on a specific target market. Some companies call this focusing on market verticals.
Traditional sales training teaches you "objection handling." The prospect raises an objection. You deal with the objection. The prospect raises another objection. You deal with it. This is hard work.
I was shocked to learn that the average sales person only makes two attempts to reach a prospect.