People like people who are similar to them. You are much more likely to make the sale if somebody likes you. One of the best ways to do this is to behave like your prospect or customer. This is called mirroring.
Profitable Printing Relationships
Did you know that creating content can work wonders for lead generation? Your content can help keep your business alive with a steady stream of interested customers. If you're ready to create content that keeps on giving—giving you leads that is—follow these top four tips.
Here’s an example of how a company took a different approach with print. This is a great example of a creative direct mail campaign. It was delivered at 5 a.m. on a Sunday, and It only went through the doors of people who had a certain type of car parked outside.
Content curation is the gathering of content from around the Web for display on your own blog or social media profile. You might balk at this—after all, you don't want your business’s website to look like a news aggregator—but in fact, curation can be a valuable part of your content marketing strategy.
This week, Matthew Parker provides a four-step formula to create an elevator pitch, and also shares a personal example of his own elevator pitch. Parker explains that the four-stage process is the foundation for good sales and marketing communication.
Marketing and sales departments often work in completely separate silos, despite having similar functions. Do you need help getting your marketing and sales teams on the same page? Try these tips.