Profitable Printing Relationships

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.

Download his free e-book, “Ten Common Print Selling Errors And What To Do About Them

Not telling your customers everything you do is a common situation. But it’s hard to tell them about every single service you offer.

Are you familiar with the term "iconoclast?" I heard this word for the first time recently at a marketing presentation. The presenter introduced himself as an iconoclast. I was intrigued, as I hadn’t heard the term before. So I went and looked it up. Here’s what I found.

There's one thing that prevents many people from making the best deal. That's themselves. They approach negotiations with the wrong mindset. When I have helped people prepare to negotiate with their clients (or their suppliers) I hear the same sort of thing countless times.

More Blogs