Perceptions from a Print Pro

Deborah is the Principal and Intergalactic Ambassador to The Printerverse at PrintMediaCentr which provides topical information and resources to the Print & Integrated Marketing community, with some fun in the mix! She also is the founder of the Print Production Professionals Group on LinkedIN and works behind the scenes with several print organizations and companies helping with their marketing and social media efforts. With more than 24 years of experience in print production, print buying and project management, Corn has worked for some of the largest and most influential ad agencies and has played an integral role in projects that have won ADDY, CA and other advertising award honors.

I never referred to myself as a Print Buyer until I started hanging around all of you Printers, Service Providers and Industry people. I suppose that is an easy way to lump us all together even though buying print was only one part of my long list of responsibilities as an Ad Agency Production Manager/Supervsior/Director of Production Services.

Don’t focus on the way things are, focus on how you want them to be. Then, like Chris Price, vice president of Graphic Arts Show Co., make it happen!

I can spot a genuine help request a mile away because it is personalized, and I don’t mean with just "Hi Deborah." Automation and mass e-mails may save you time, but leaving out the human element will cost you help, at least with me, and especially if we are only connected, but I don’t really know you. I just assume the people that do will take the time to decipher the request and/or honor it as they can.

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