Does your pitch inspire your customers to re-think the possibilities with your products and services? Well, here's a lesson you can learn from a 10-year old and how you can apply it to your world.
Perceptions from a Print Pro
I never referred to myself as a Print Buyer until I started hanging around all of you Printers, Service Providers and Industry people. I suppose that is an easy way to lump us all together even though buying print was only one part of my long list of responsibilities as an Ad Agency Production Manager/Supervsior/Director of Production Services.
Avoiding the landmines of complacency and expectation when a new print buyer takes over a long-standing account.
Don’t focus on the way things are, focus on how you want them to be. Then, like Chris Price, vice president of Graphic Arts Show Co., make it happen!
Thinking long-term about setting expectations and pricing during prospecting can take you from one-hit wonder to platinum artist!
I can spot a genuine help request a mile away because it is personalized, and I don’t mean with just "Hi Deborah." Automation and mass e-mails may save you time, but leaving out the human element will cost you help, at least with me, and especially if we are only connected, but I don’t really know you. I just assume the people that do will take the time to decipher the request and/or honor it as they can.