I’ll be taking a break from my "Today on PIworld" blog and video posts for the rest of 2014. Why? Because I need more time to finish writing my book, "Would You Buy from You? Your Brand Makes the Difference," due out in early 2015.
Perception IS Reality
This week, I am giving you some tangible questions to ask on a sales call. These are only some of the many questions I like salespeople to ask or be thinking of on a sales call. Work on asking these questions and watch how much more you learn.
You've probably heard the acronym KISS (Keep it Simple, Stupid), right? In this blog, Ryan Sauers tells us how this can relate to all of our communications. Here are five things you should do to ensure your communication is effective and clear.
Bid. I hear this word all the time. You know, as in "we are bidding on this. Our bid looks good. They are letting us bid on this." Yes, I know what the word means, as it is defined in the dictionary. I am not saying you are grammatically incorrect in using it. However, every time I hear it, I cringe.
In 2014, printing sales is quite simple as it all comes down to who has the lowest price. If you get your pricing tight, then you have a chance of winning some business. If you cannot do this, then buyers will not consider you. It is all about price and you must feel like a robot order taker.
Our communications via phone, e-mail, text, in person and/or via social media are more important than ever. They make or break us as sales and/or marketing professionals. Is your message unique?