Perception IS Reality

Ryan T. Sauers is president of Sauers Consulting Strategies. The firm consults with the front end of privately held printing and related organizations across North America. The areas of focus are: sales growth, brand positioning, organizational strategy, and integrated marketing (with an emphasis on social media). Sauers speaks at many national events and writes feature articles in global publications. He is an adjunct university professor teaching leadership and entrepreneurship. Sauers is also the author of the best-selling book "Everyone is in Sales" and the newest book "Would You Buy from You?" Please visit:

I spend a lot of time consulting on organizational growth and leadership related topics. In this post, I provide you three examples of FAQ…and my responses (noted as Ryan's Remarks) to each of them. I hope this proves helpful to you today and in the coming weeks.

Individuals and organizations desire to communicate their brand and story. Oh yeah, everyone has a brand. Thus, the question is NOT if you have a brand but what you do with your brand? You see, your brand is not defined by what you say it is, but is indeed characterized by what others say it is. To that end, successful individuals/organizations work hard to develop their brands through effective communication.

Is there anyone who is truly spending time "leading" their organization? Not running it. Not putting out fires. Not managing it day to day. Not running in circles. Are you truly leading it? Do you have a vision for the future and a plan of how to get there? An idea without a plan is just that—an idea.

In this post, the focus will be on the three "I words" that will help us become better in our sales efforts: Incredible, Intentional and Informative. The most successful sales professionals have these characteristics in common

If you want to think at the deepest level, you must examine what others say. You have to engage in active listening to get to another person’s "why" and not their surface level "what and how" communications.

Have you ever thought about where a person’s email address comes from? Does it have something to do with their brand? Yes it does. First, you have to think of their email name. It is likely unique to their brand in some way.

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