Perception IS Reality

Ryan T. Sauers is the president of Sauers Consulting Strategies. The firm consults with the front end of printing and related organizations across the U.S. Key focus areas include: sales growth, brand positioning, organizational communications, organizational strategy, and integrated marketing. Sauers is a national speaker and writes feature articles in global publications. He is also an adjunct university professor teaching leadership, communication and entrepreneurship to business leaders. Sauers has been recognized as a thought leader in human behavior. He is a Certified Myers Briggs and DiSC Practitioner, as well as a Certified Marketing Executive. He is working on his Doctoral degree in Organizational Leadership and will achieve certification in Emotional Intelligence later this year. Sauers is author of the best-selling books: "Everyone is in Sales" and "Would You Buy from You?," and the host of Marketing Matters, a weekly radio show discussing relevant topics as they relate to marketing and communications. Visit: ryansauers.com

In this #RyansRemarks15 post (short video) PI blogger Ryan Sauers answers the question of why we should use the SHALT rule (Sad, Hungry, Angry, Lonely, Tired) in all of our sales, marketing, and communication strategies.

In this #RyansRemarks video blog, a real world example of selling (two types of watches) demonstrates how passionate, authentic, and creative sales can make the "sales argument" (for or against) anything a person strongly believes OR does not believe in.

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