Perception IS Reality

Ryan T. Sauers is the president of Sauers Consulting Strategies. The firm consults with the front end of printing and related organizations across the U.S. Key focus areas include: sales growth, brand positioning, organizational communications, organizational strategy, and integrated marketing. Sauers is a national speaker and writes feature articles in global publications. He is also an adjunct university professor teaching leadership, communication, and entrepreneurship to business leaders. Sauers has been recognized as a thought leader in human behavior. He is a Certified Myers Briggs and DiSC Practitioner, as well as a Certified Marketing Executive. He is working on his Doctoral degree in Organizational Leadership and will achieve certification in Emotional Intelligence later this year. Sauers is author of the best-selling books: "Everyone is in Sales" and "Would You Buy from You?" Visit:

Let’s face it, we live in a new world. It is comprised of new ways (see: snaps and live videos) to communicate, a variety of generations meshed together, and one that’s overloaded with info and moving at warp speed. I know this title may raise some eyebrows as to what I am getting at. But the fact is simple. We must learn to fail. Now let me explain.

There is no better time than heading into a new year to become passionate in all that you say and do. Passion that is channeled in a positive direction is an incredibly powerful force. Many of the greatest visionaries possessed great passion as part of their leadership strategy. This is one of the many reasons why people were so motivated by these leaders and so willing to follow them.

If you are focusing purely (consciously or unconsciously) on saving money for clients, you are missing part of the bigger picture. You need to find ways to save them money, yes, but this should come under the value you offer. If you offer a ton of value ... it may "cost more" but be a more viable overall option for someone ... making price a non-issue or minor issue.

There are certain business principles that are timeless in nature. This week's post overviews a few of them with a short video. They help remind us of some key concepts to remember when we are trying to grow our business the right way.

As I have been giving speeches in recent weeks, I have opened my remarks with the following statement. I ask the audience to reflect upon two words that are not that different in appearance, but quite different in meaning. The two words are UNTIE and UNITE. The printing/related industries epitomize what the word UNITE is all about. We are diverse and we embrace it.

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