Do you want to sell more? Do you desire to be more successful? Do you want to communicate more effectively? Then you have to become a great listener. Yes, that is right. We must learn to quit talking and start listening. If you have lost sight of the importance of listening, let’s review.
Perception IS Reality
You have likely heard the expression (as noted in the title of this post) at some point in your life.
This week’s challenge is going to make you squirm. It always does. I do this with printing and related companies around the country.
In consulting with companies and speaking to many groups across the country, I ask them the following question. What level of competence is your communication in? Let's take a look at the four common stages of communication development.
If you want to sell more, market better, and lead more effectively, you should consider your audience. Do you make other people feel part of the story? Adults are all "kids at heart" and at some level enjoy having fun and laughing. So...make business fun.
In life, or in business, if you want something bad enough you will find a way. Right? In contrast, if you do not want something bad enough, you will find an excuse as to why it can't or won't work. It is amazing to me how many printing and related organizations are still "stuck."