Perception IS Reality

Ryan T. Sauers is the president of Sauers Consulting Strategies. The firm consults with the front end of printing and related organizations across the U.S. Key focus areas include: sales growth, brand positioning, organizational communications, organizational strategy, and integrated marketing. Sauers is a national speaker and writes feature articles in global publications. He is also an adjunct university professor teaching leadership, communication and entrepreneurship to business leaders. Sauers has been recognized as a thought leader in human behavior. He is a Certified Myers Briggs and DiSC Practitioner, as well as a Certified Marketing Executive. He is working on his Doctoral degree in Organizational Leadership and will achieve certification in Emotional Intelligence later this year. Sauers is author of the best-selling books: "Everyone is in Sales" and "Would You Buy from You?," and the host of Marketing Matters, a weekly radio show discussing relevant topics as they relate to marketing and communications. Visit:

In this post we focus on the importance of truly understanding another person. This is the key to life as well as in our sales efforts. So, how do we do this? First, we must understand the "multidimensional worldview or WHY" of another person. This is how they see the world. And, it influences everything they do, say, and yes ... buy.

Our world is noisy, has a short attention span, and moves rapidly in nature. In consulting/speaking with people across the country, I ask them what level of “competence” their communication is in? And, then ask how effective and efficient they are? So, today, I am asking you the same thing. Let’s look at four common stages of communication development.

There is a difference in truly living life and simply existing in life. All of this goes deeper than our job title, responsibilities, or industry sector we work in. If you think about it, every day we add something to our life story. Each moment is precious. I challenge you, as I have done to myself, to make your story count.

Let’s face it, we live in a new world. It is comprised of new ways (see: snaps and live videos) to communicate, a variety of generations meshed together, and one that’s overloaded with info and moving at warp speed. I know this title may raise some eyebrows as to what I am getting at. But the fact is simple. We must learn to fail. Now let me explain.

There is no better time than heading into a new year to become passionate in all that you say and do. Passion that is channeled in a positive direction is an incredibly powerful force. Many of the greatest visionaries possessed great passion as part of their leadership strategy. This is one of the many reasons why people were so motivated by these leaders and so willing to follow them.

If you are focusing purely (consciously or unconsciously) on saving money for clients, you are missing part of the bigger picture. You need to find ways to save them money, yes, but this should come under the value you offer. If you offer a ton of value ... it may "cost more" but be a more viable overall option for someone ... making price a non-issue or minor issue.

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