You can and should use your print-based tools integrated with online digital tools to make your marketing and communications as interactive as possible. Your selected media needs to be based on the perceived value of the selected media to your demographic
Marketing Print for Profit
A key component of your future success involves your understanding and accepting those trends that will make you more productive, more profitable, and more attractive to your future prospects. This understanding should be in your DNA.
vertical you are targeting to develop new business.
When considering a new business program, re-branding your current business, or building leads to grow your business, you need to consider many if not all of the IX Mutant Print-for-Profit Muses: (Relevance, Interaction, Integration, Engagement, Dialogue, Content, Context, Metrics, and ROI) as part of your marketing and communication process.
Printing is a game of numbers, a game of metrics. From the very earliest stage — the bid — estimate numbers rule the process.
This month, I will discuss the importance of being relevant as it relates to your sales process and development of new business.