vertical you are targeting to develop new business.
Marketing Print for Profit
When considering a new business program, re-branding your current business, or building leads to grow your business, you need to consider many if not all of the IX Mutant Print-for-Profit Muses: (Relevance, Interaction, Integration, Engagement, Dialogue, Content, Context, Metrics, and ROI) as part of your marketing and communication process.
Printing is a game of numbers, a game of metrics. From the very earliest stage — the bid — estimate numbers rule the process.
This month, I will discuss the importance of being relevant as it relates to your sales process and development of new business.
Content is only one part of a self-promotion. Context marketing can amplify the value of your content to your prospects and customers
I personally believe — and have seen the proof in action — that a relationship with limited, shallow, or non-existent dialogue, is a short-term relationship in which there is no winner. Dialogue needs to have a series of supporting and foundational components that include relevance, content and context.