Marketing Print for Profit

Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.

Yes, new business is a simple as 1, 2 and 3. The problem has been for most that the order is often incorrectly applied, or subsets are inserted that deflate the process and invalidate the program. So the simple 1, 2 and 3 becomes, 3, 1 and 2, plus 2a, 3b, 1f, and so on!

Few fully recognize that commercial printers offer one or more of three segments of the bigger business model — these segments are Information (newspapers, magazines etc.,), Product Logistics (packaging, et all), and Marketing, sell, and advertising (self defined). Two out of these three segments are far from dying, and even the definition of death is open to discussion.

A new dawning in the age of printer-based self-promotion has arrived. Printers are brands, not providers, not suppliers and they must begin to act as a brand and market themselves as such! Think of awareness in the same manner as the proverbial onion. Each layer needs to be peeled back (used) to fully benefit from the wonder of this often-misunderstood vegetable. How misunderstood is your firm, the services and products you offer?

You can and should use your print-based tools integrated with online digital tools to make your marketing and communications as interactive as possible. Your selected media needs to be based on the perceived value of the selected media to your demographic

A key component of your future success involves your understanding and accepting those trends that will make you more productive, more profitable, and more attractive to your future prospects. This understanding should be in your DNA.

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