Almost exclusively, my clients are in the printing industry. When I ask a new client what makes his or her commercial print company special, I hear “Service” a lot. They say this with conviction. But there’s some bristling when I question them on what exactly they mean. I can’t help it; I hear it all the time.
Margie's Buyer Insights
With an email management provider distributing your e-newsletters, you get access to valuable reports.
Print customer testimonials are valuable. I sure hope most print reps actively ask for them. Maybe this post will convince the naysayers. Third-party recommendations are more persuasive than anything you could say about yourself. Think about how you feel about a press release that’s issued by the featured company or individual — of course it's a glowing review. That's the name of the PR game!
Your online image is crucial, and as time passes, it will become more important. It's easy to spot a printer's site that's been neglected. A few telltale signs pop up, like the following nine examples.
Print customers evaluate printers by something intangible and quite impossible to quantify: the perceived value you provide them.
Some print customers will respond to direct mail pieces that introduce your company to them. And some print customers will not.