I was stunned. Stunned that someone I would consider an industry expert obviously did not know their stuff. With an easy swagger he interchangeably used the terms "whiteness" and "brightness" and "shade." Well, my mother taught me "If you cannot say something nice..." Anyway, here I am to set the record straight.
Making the Grade
Advertising media, interactive displays, product labeling and packaging, security—all are perfect playgrounds for NFC technology. Yes, some of the marketing applications are similar to QR codes, but without the ugly square that has been driving design-minded folks crazy for years.
Print service providers are given the opportunity to earn the trust of designers every day, by doing their homework and listening to the needs and ambitions of their customers.
OK, I’m not proud of this: I tried to sneak some Xerox beta samples from GRAPH EXPO last year, but their team watched me like a hawk. So you can imagine my delight when last week, Xerox officially debuted the subject of those samples: their digital metallic inks. And even better, the ink is actually available, as in NOW!
Lights! Camera! Design! This holiday calendar gift from Taylor Design sets an identity-packed scene with engaging script, brilliant paper plotting and thrilling illustrations.
This week, PaperSpecsGallery.com calls attention to Artifacture's Open House. Simple can be thrilling. Especially when it’s about to spring a surprise on you. As it does here. With this simple (you were warned) invitation from Artifacture.