Inkjet has created wonderful personalization and marketing options for customers. How does your sales team “work it” to benefit your customers’ marketing message?
Production inkjet is a wonderful technology for many types of printing, but it is not right for everyone. The print requirements must direct the process. Or, in medical terms, you cannot "treat" something properly if you don’t have an accurate diagnosis.
I had the pleasure speaking at the Digital Book Printing Conference co-hosted by Printing Impressions and Book Business magazines on Nov. 19th in New York City. Although I spoke about the technical aspects of integrating inkjet printing into their digital printing processes, it was very evident throughout the conference that “printed” books are decreasing.
Technology is moving forward, and production is integrating new processes and equipment into the workflow. More often than not, though, creative departments are not being properly trained about these new processes that they must design for.
This year, more than ever, I’ve heard about printers having issues with the water resistance of prints produced on their high-speed aqueous inkjet printers. Printing companies are hearing from their customers that the ink on the bills and statements, when received in the mail, are bleeding, wicking and offsetting to other mail, or are totally illegible.
Although I love summer, I really look forward to the fall season and the print shows each year at McCormick Place in Chicago. It is a truly exciting time seeing all the new technologies and devices. It is like being a kid in a candy store.