Inkjet Genie

Mary Schilling works with all the elements of the digital process-from conventional and inkjet technologies to fluids and substrates-and provides technical support to print providers on optimizing print quality while lowering total print cost. Understanding the dynamics of the digital marketplace, and the incredible growth and advancements in inkjet technology, Mary provides customers with print quality, color gamut, fluid consumption, machine and print quality analysis, utilizing G7 methodology. She also works with inkjet fluid and machine developers to align paper development of new, innovative inkjet substrates. As the owner of Schilling Inkjet Consulting, she consults with fluid and inkjet machinery suppliers and end users on how to improve color and print quality for paper, plastics, metal, fabric and glass with UV, solvent and aqueous inkjet fluids. Mary received Innovator of the Year awards from the Flexographic Technical Association and from Xplor International for her efforts in closing the gap between document printing and digital packaging. She is G7 certified and a member of the IDEAlliance Print Properties Committee.

Inkjet has created wonderful personalization and marketing options for customers. How does your sales team “work it” to benefit your customers’ marketing message?

Production inkjet is a wonderful technology for many types of printing, but it is not right for everyone. The print requirements must direct the process. Or, in medical terms, you cannot "treat" something properly if you don’t have an accurate diagnosis.

I had the pleasure speaking at the Digital Book Printing Conference co-hosted by Printing Impressions and Book Business magazines on Nov. 19th in New York City. Although I spoke about the technical aspects of integrating inkjet printing into their digital printing processes, it was very evident throughout the conference that “printed” books are decreasing.

This year, more than ever, I’ve heard about printers having issues with the water resistance of prints produced on their high-speed aqueous inkjet printers. Printing companies are hearing from their customers that the ink on the bills and statements, when received in the mail, are bleeding, wicking and offsetting to other mail, or are totally illegible.

Although I love summer, I really look forward to the fall season and the print shows each year at McCormick Place in Chicago. It is a truly exciting time seeing all the new technologies and devices. It is like being a kid in a candy store.

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