This was another great year for GRAPH EXPO in Chicago. Although the hype was low key, there were many new inkjet technologies, which are filling gaps that our market needed. Mid-range cutsheet inkjet is one of them.
Growing up, my crazy uncle used to say “You can call me whatever name you like, just don’t call me late to dinner.” A clear name is important and I think of my uncle whenever someone asks me "Why does a paper change its name when used in different markets?"
We talk continuously about how important it is to design to the right process. Recently, I had the chance to help a talented designer from Chicago do just that.
Each year, I am proud to be a part of the Inkjet Summit. It is the only industry event where competitors (printers and vendors) can come together and really share their experiences and technology offerings to advance inkjet adoption.
With no yoga required, you, as a manager, can sense changes in your facility and start a conversation with senior management, which they might have not otherwise shared with you. This dialog might create new opportunities for your talents.
Inkjet has created wonderful personalization and marketing options for customers. How does your sales team “work it” to benefit your customers’ marketing message?