Building Brands

Tom Marin is the president of MarketCues, a national consulting firm. Tom serves as a senior advisor and change-management consultant with 35 years of experience. He has worked for some of the world’s largest corporations, as well as middle-market firms. Tom's focus is to plan and drive strategy shifts and strategic growth programs in the printing industry and a diverse range of market areas.

Change can be a very painful process, particularly for organizations that have been around for many years. It’s why so many huge organizations often go out of business. There are three ways you can manage change within your organization and all three are worth implementing.

When asked to do something that is outside your priorities, if you say no you create the necessary space of time to say yes to something that will make a difference that aligns well with your top objectives.

In working with organizations over the years, I have observed a particular reaction people have when someone in their organization proposes a change, particularly a major one. Those on the listening end, who are required to make the idea a success, are hearing it for the first time and may have a mixed reaction to it. It is at this intersection where so many ideas fall apart.

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