Building Brands

Tom Marin is the president of MarketCues, a national consulting firm. Tom serves as a senior advisor and change-management consultant with 35 years of experience. He has worked for some of the world’s largest corporations, as well as middle-market firms. Tom's focus is to plan and drive strategy shifts and strategic growth programs in the printing industry and a diverse range of market areas.

Tom Marin is the president of MarketCues, a national consulting firm. Tom serves as a senior advisor and change-management consultant with 35 years of experience. He has worked for some of the world’s largest corporations, as well as middle-market firms. Tom's focus is to plan and drive strategy shifts and strategic growth programs in the printing industry and a diverse range of market areas.

MarketCues' research has identified four brand drivers that enable organizations to identify the gaps of Perception versus Reality between an organization and its customers. Through the analytical process of answering the following four questions, organization leaders are able to better define their true mission and vision and implement them throughout their entire organization to drive brand and cultural change.

Getting the brand logic and promotion right produces a successful program that can carry a brand for a very long time. To begin, you have to understand what your customers want to experience when they use your brand. What follows are three steps that lead a visitor to your website all the way through to a loyal customer.

With the market filling up with competing brands there is a growing need to select one that distinguishes, differentiates, brings value back to your parent brand, and is absolutely unique in the market.

Having a significant amount of information about your situation is always helpful. Being able to breakdown the boundaries that have encumbered your thinking is truly useful. And possessing the exact right education in your market area is excellent. However, none of these will make you a great leader because that requires some personal strength that often has to be learned.

Smart Data brings you the specific information you need using benchmarked and correlated analytics compared against your company’s specific business strategy. The result is a curated set of smarter data that can be used in every day strategy executions.

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