Become the Only Choice

With 194 percent year over year growth and a 90 Net Promoter Score, Butler Street has established itself as one of the leading consulting, training and research firms to the middle market. Before founding Butler Street, Mike Jacoutot spent the previous nine years as CEO of a national health care staffing company and most recently, a revenue cycle company. Jacoutot brings a strong combination of Lean Six Sigma process skills together with 34 years of sales and marketing experience. 

Jacoutot is also the author of "Become the Only Choice." Now in its third printing, the book emphasizes a combination of consultative selling and process management techniques to enable salespeople to sell the way clients buy.

A four-time All-American collegiate wrestler, Jacoutot led The College of New Jersey wrestling team to two national championships. He culminated his senior year by winning the NCAA Division III Championship after three consecutive second place finishes. In March 2015, Jacoutot was inducted into the National Wrestling Coaches Hall of Fame. In October 2013, he was also inducted into The College of New Jersey Athletic Hall of Fame along with his 1981 NCAA Division III Championship Team. He holds a B.A. in Management.

Mary Ann McLaughlin serves as a Managing Partner at Butler Street, a leading management consulting, training and research firm that focuses on client and talent development. Prior to Butler Street, she served in executive roles for 13 years including chief operating officer, president and managing director. A Six Sigma Champion certified executive, McLaughlin leverages her robust process background with 32 years of sales and operational experience.

A recreational triathlete, McLaughlin has completed three marathons (Chicago 2x, Marine Corps) and numerous triathlons. She holds a B.S. in Marketing from Bradley University.

A Request for Proposal (RFP) has landed at your desk and it’s a huge opportunity for your company. You’ve already calculated the commission you could earn if you win this deal and started to list out in your mind how you are going to spend it.

If you could do one thing that could motivate those around you and drive success more than anything else, and all that would be necessary is to remember to do it each day, would you? It doesn’t cost anything. It only reaps rewards. It is something anyone can learn, and everyone will benefit.

Inevitably, customer needs and wants change over time and as an organization, this requires your company to “pivot,” and pivot correctly. How do you know how to pivot correctly? It starts with a better understanding of your customer through a Voice of the Customer (VOC) Survey.

There is one discipline that you should adopt and stick with above all else if you truly want to be successful. It is the foundation to successful athletic teams, as well as a disciplined focus in the military.

More Blogs