In a recent Voice of the Customer survey, I asked my customer’s customer, “Are the objectives of the relationship being met?” The very quick response was, “absolutely.” Somewhat skeptical, my next question was, “How do you know?”
Of all the ways to answer the question, “Why aren’t you selling more?” one of the more curious is, “Because I have a huge account.”
When you properly plan a personalized variable data workflow, you will have integrated software, press, and finishing in a workflow where there is accountability and verification at every step in the process. Which is surely what you will need for success.
Whether it's uncoated, coated, gloss or matte, every sheet reacts differently on-press. That’s the reason why our industry has developed sets of guidelines and recommendations to help print buyers, designers, and specifiers work more effectively with their print suppliers.
A new Pantone book is not only there in case your issue has faded or to update you on the new colors Pantone has added...Pantone reserves the right to adjust some of your tried-and-true colors from year to year. I learned this the hard way on a press check a few years ago when my printer’s PMS 362 did not match mine.
Sabine’s out-of-town client, a very sophisticated direct marketing agency, had examined the press okay process, jettisoned accepted assumptions, and along the way demolished the model entirely. Air travel, hotels, loupe, D50 lighting, heck, even dots. Who needs any of it?