The message that you send to a prospect needs to be impactful. But more important than that, the selling attitude you employ in delivering that message can be the difference between winning a job by price and winning one based on a good idea. In this week’s blog, Bill Farquharson implores you to raise the bar and sell with attitude.
A lot of marketers go for flashy design with their direct mail. This can grab attention, but what if you could do something more?
There is a wide range of finishing automation for photobooks of all quality levels. But larger machines are not inexpensive and a photo book printer needs adequate volume to justify the capital expense. And this leads to the question of demand.
Whether it's uncoated, coated, gloss or matte, every sheet reacts differently on-press. That’s the reason why our industry has developed sets of guidelines and recommendations to help print buyers, designers, and specifiers work more effectively with their print suppliers.
A new Pantone book is not only there in case your issue has faded or to update you on the new colors Pantone has added...Pantone reserves the right to adjust some of your tried-and-true colors from year to year. I learned this the hard way on a press check a few years ago when my printer’s PMS 362 did not match mine.
Sabine’s out-of-town client, a very sophisticated direct marketing agency, had examined the press okay process, jettisoned accepted assumptions, and along the way demolished the model entirely. Air travel, hotels, loupe, D50 lighting, heck, even dots. Who needs any of it?