How do you know if you have a good letter or not? We will break it down for you here.
There is one discipline that you should adopt and stick with above all else if you truly want to be successful. It is the foundation to successful athletic teams, as well as a disciplined focus in the military.
You may be at the peak of your career as a printing company owner and still years away from selling what you’ve created. Nevertheless, you need to prepare for that step while time is still on your side.
Whether it's uncoated, coated, gloss or matte, every sheet reacts differently on-press. That’s the reason why our industry has developed sets of guidelines and recommendations to help print buyers, designers, and specifiers work more effectively with their print suppliers.
A new Pantone book is not only there in case your issue has faded or to update you on the new colors Pantone has added...Pantone reserves the right to adjust some of your tried-and-true colors from year to year. I learned this the hard way on a press check a few years ago when my printer’s PMS 362 did not match mine.
Sabine’s out-of-town client, a very sophisticated direct marketing agency, had examined the press okay process, jettisoned accepted assumptions, and along the way demolished the model entirely. Air travel, hotels, loupe, D50 lighting, heck, even dots. Who needs any of it?