Are your direct mail pieces engaging with your audience or are you talking over the audience? Do you use lingo that only people in the
As we approach the end of the calendar year, it is a good time to take a look at your workflow.
In recent years, there has been an explosion of data breaches in the financial, business and health care sectors. This has made people everywhere sit up and take notice about where and how their important personal data is stored.
Whether it's uncoated, coated, gloss or matte, every sheet reacts differently on-press. That’s the reason why our industry has developed sets of guidelines and recommendations to help print buyers, designers, and specifiers work more effectively with their print suppliers.
A new Pantone book is not only there in case your issue has faded or to update you on the new colors Pantone has added...Pantone reserves the right to adjust some of your tried-and-true colors from year to year. I learned this the hard way on a press check a few years ago when my printer’s PMS 362 did not match mine.
Sabine’s out-of-town client, a very sophisticated direct marketing agency, had examined the press okay process, jettisoned accepted assumptions, and along the way demolished the model entirely. Air travel, hotels, loupe, D50 lighting, heck, even dots. Who needs any of it?