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Kelly Mallozzi

Success.In.Print

By Kelly Mallozzi

About Kelly

Now working as a consultant, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include client recovery, retention and acquisition, and marketing communications projects.
 
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league.

 

You Know You Are a Badass When…

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I’m gonna keep it short and sweet this week, because after last week’s blog about the evil empire, I don’t want any more trouble from you people! So let’s take the discussion to something nice, safe and controversy free…Like Roller Derby.

I was in the roller derby. And I loved it. And then I left it, moved to the suburbs, got married, and had kids. But my beloved league still invited me to be honored with a trading card, because I was a founder of our league. So here goes.

Kelly Mallozzi blog playing card
[+] click to enlarge
I want to encourage you to use your personality to forge relationships with your clients and prospects. Our clients are still human beings and are drawn to that which is interesting about OTHER human beings. So try sharing a little bit about yourself when you talk to people.

I am not talking about bragging, or blathering endlessly about how your 13-month-old is a genius. But if you have an interesting hobby, share it. And invite your prospect to share something about himself or herself, too.

Personal knowledge about your clients and prospects will help you in subsequent communications, too. And, people DO still buy from people they like and respect, so if they KNOW you, they will be more likely to like you and want to do business with you—and even better, give you referrals.

We need to hold onto our humanity whenever we can. In a world of social media and digital communications, it is a great idea to remind people that you are a responsive, creative being that is there to help them.

And, if you were a badass in the roller derby, use that too. It got me more than a few new clients in my day. I guarantee it.
 

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