Printing Impressions

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Tom Marin

Building Brands

By Tom Marin

About Tom

Tom Marin is the managing partner of MarketCues.com and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.

 

Why Video Can Make the Difference

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Saving lives, fuel and money using an interactive media. How? Through the old-fashioned use of video coupled with smart i-marketing posted on key websites—such as your own and dozens of media platforms including LinkedIN, YouTube and Vimeo—that drives traffic back to the marketer's primary website. Take a look at an excellent example by GreenRoad:

GreenRoad

GreenRoad tells its brand story in an informative, persuasive and professional way that keeps you locked on...unless you donʼt care about saving lives, fuel or money for your company.

Make sure you note what the company didnʼt do! No boring drone from a president. No outlandish claims from product people that are difficult to substantiate. No low-class (cheap) production values in the taping, voice recording or graphics. And no blurry lines of what they are really trying to say. The all-too-common blunders made by brand owners who let video people tell them what to do without understanding one iota about the company or its market.

Instead, there is a “benefitʼs driven” approach that shows the major impact of using their products and services. Short, sweet and to the point, this video tells its story well in three minutes and 33 seconds flat.

Accompanying print and online media converge to form a holistic approach to GreenRoadʼs integrated marketing. Well done from start to finish. Packaging of messaging always stands out and this one example is no exception.
 
Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.

Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?
 

Industry Centers:

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COMMENTS

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Most Recent Comments:
Noel Ward - Posted on September 16, 2010
This IS a nice piece. More of a self-running PowerPoint than a video, but it is a good example of how this kind of thing should be done. And it does one thing well: leaves the viewer wanting more. So they will pick up the phone!
Click here to view archived comments...
Archived Comments:
Noel Ward - Posted on September 16, 2010
This IS a nice piece. More of a self-running PowerPoint than a video, but it is a good example of how this kind of thing should be done. And it does one thing well: leaves the viewer wanting more. So they will pick up the phone!