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Tom Marin

Building Brands

By Tom Marin

About Tom

Tom Marin is the managing partner of MarketCues.com and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.

 

Why Talking Less Is Sometimes a Good Policy

 
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What happened: Most communications consultants will advise companies to talk with their clients as much as they can. This is just good business policy. And yet, as the economy has filled up with ever-growing concerns for making sales go up and expenses go down, less room is left for multiple conversations with providers such as communications firms, consultants and printers. This leaves precious little time for newcomers, let alone the honored guard, to have ongoing sales marketing discussions. One of the results of this situation is the explosion of automated technology systems that deliver qualifiable results in the areas that really shouldn’t require much conversation. Examples range from lead generation to back-end and back-office systems. Enfocus PitStop Connect is one such tool.

Why it matters: The software, just launched at Ipex 2010, allows a printer to receive PDF files—already preflighted—directly from a client. The new, streamlined workflow reduces communication efforts by 25-40%, saving valuable time and resources, as well as significantly boosting production efficiency. This has created faster, easier, better workflows for clients and printers alike. Companies using the software report reductions in communications with their clients of 25-40% and this has created a “value-added” service among these clients. Less talk is better! In these busy times the answer can be, “Yes!”
 
Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.

Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?

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