Tom Marin is the managing partner of MarketCues.com and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.
The day of simply proving to customers you have what they are looking for is gone. Today’s smart marketers know that in order to grow their customer base they need to surprise their customers with added benefits, even those they didn’t promise.
Delivering what is easy for your company to provide is not working hard enough, and your customers will sense it. Instead, think about what will communicate to your audience why you truly care about them and demonstrate it in unique ways. Doing so will let them answer why it is they should purchase from your company and not someone else’s.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes e-mails, new LinkedIn connections, calls to (407) 330-7708 or visit www.marketcues.com. How can he help solve your branding issues?
Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.