Print is under threat
These days print spend is reducing. There are an increasing number of marketing activities that want a piece of the print budget. E-mail is after the print budget. So are SMS marketing, events and apps.
This is before we even start talking about the constant pressure on companies to reduce costs. Or the continual rise in postal prices.
You and I know that reducing print spend is often harmful to companies
Most people are receiving more e-mail than they can cope with. Direct mail is having a resurgence because people actually take notice of post. There are a number of case studies about companies that reduced their catalog print and crippled their sales. The right use of QR codes, personalized URLs and augmented reality allows people to interact effectively and personally with print.
You and I are well aware of how powerful print can be.
Do your customers know about the power of print?
Many printing companies are not great at telling people about why print is still such a vital communication channel. Many sales efforts are spent on trying to get prospects to use a certain company. They are not spent on trying to increase a prospect’s print spend.
If the printing industry is to thrive, everyone needs to know about the importance of print.
I have a simple challenge for you today
Tell your prospects and customers about why they should be using print. Here are three things I want you to do:
It’s time that everyone knew why they should be using print
But it's up to the printing industry to make the case for print.
P.S. Subscribe to Matthew’s “From The Buyer” updates, including resources to demonstrate why companies should use print. You’ll also receive Matthew’s free e-book “Ten Common Print Selling Errors and What To Do About Them.” Join other printing companies right now at http://profitableprintrelationships.com/e-book/