: Coca-Cola Co. issued a news release this past month on its newest innovation, a bottle made from renewable, recyclable, plant-based plastic. Hmm. The new product innovation—named “PlantBottle™”—is fully recyclable and has a lower reliance on a non-renewable resource. This product also reduces carbon emissions when compared to petroleum-based PET plastic bottles. The company hopes its “PlantBottle™” will build the companyʼs legacy of environmental ingenuity and set the course that all of its bottles will be 100 percent recyclable and renewable. Why it matters
: The Coca-Cola Co. has a long history of revolutionizing the industries it markets into. Take Dasani (www.dasani.com
), for instance, its expertly designed water. The company started with a local water supply, filtered to remove impurities, and then enhanced it with a blend of minerals for a pure, crisp, fresh taste. Its bottle design won awards and customers and is bringing the company into the future with a new eco message that will last for years to come. Tom Wants to Hear Your Branding Issues:If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
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