Tom Marin is the managing partner of MarketCues.com and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.
Finch Paper has done a stand-up job making sure its new blog site is as well designed as it is written—the two keys to any successful blog Website, or any brand communication for that matter. There are many benefits to taking the time and care to doing both well.
People are attracted to products and services that are enjoyable to look at. They respond positively to good organization because they can find what they are looking for easily. Great creativity attracts attention because it is unusual and has never been seen before. The personality of an organization can usually be seen through the design that organization puts into the market.
Why are these benefits important? A messy Website usually indicates a messy company. Who wants to do business with a company that can’t organize itself in ways that are easy for its customers to interact?
Finch understands this. Check out its brand marketing and you will see a great standard of brand strategy through brand identification. The site includes simplified messaging, easier navigation and a new Mobile Stock Guide feature.
It’s what is expected today.
Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?