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Tom Marin

Building Brands

By Tom Marin

About Tom

Tom Marin is the managing partner of and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.


There’s Always Room for Great Design

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This is one of the greatest times to be in business because it is really placing pressure on companies to perform at their highest levels of quality and excellence throughout their organizations. At a time when there’s so much to read, listen to, click through and watch, we need to try to find a way to break out of all of the clutter. Great design does that and work by a certain firm at is living up to those standards, as the examples at right demonstrate.

Often, companies will decide that something is meeting their objectives without giving much thought to how it stacks up against the best work in their market. Then a great design shows up, and suddenly there is the basis for a truly big idea. A brand may be born.

Think about your there room for another thought, an investigation of another way to get there, or frankly the freedom to throw everything away and start over because nothing is hitting the spot?

So, if there’s time for an emergency financial meeting to discuss current finances, why isn’t there time for new powerful ideation, creativity or re-discovery? Answer that and you will be on your way to setting new records in both creativity and sales!
Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.

Follow MarketCues on TwitterOpens in a new window for branding and social media tips, as well as the latest trends. Tom also welcomes emails, new LinkedInOpens in a new window connections, calls to 407.330.7708 or visit www.marketcues.comOpens in a new window. How can he help solve your branding issues?

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