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Sabine Lenz

Making the Grade

By Sabine Lenz

About Sabine

Sabine Lenz is the founder of, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge. 


The Other New York (Self-promotion Piece Video)

Printing firm Digital Color Concepts (DCC) in Mountainside, NJ, in collaboration with New York City creative agency OTTO NY, and a cast of photographers and street artists, celebrate the power of visual communication in a revealing tour of New York City after dark—or "the other New York" as they came to call it in this clever piece created as a self-promotion for DVICE.

At, we find this piece is a fascinating excursion offering design and print tidbits to discover at every corner...keeping you on guard for the next revelation. The paper used for this project was McCoy Matte from Sappi Fine Paper North America.

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