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Bill Farquharson

The Sales Challenge

By Bill Farquharson

About Bill

As a 30 year sales veteran, Bill has the perspective of a been-there, done-that sales rep in the commercial print arena. Following sales fundamentals and giving unapologetically "old school" advice, he writes and speaks in an entertaining fashion to make his points to sales people and owners who sell. "Bill Farquharson will drive your sales momentum."

 

The Most Interesting (Sales) Man in the World

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As a sales person, he is clairvoyant and omnipotent. He has built an impeccable reputation in the print industry as a master of his craft. With each passing sales year, his legend grows. He is...The Most Interesting (Sales) Man in the World.

Read of him and then add your own attributes to the list by posting a Comment below:

• He closed three sales on his way in to the office this morning alone. Two were strangers who stopped him in the street.

• His clients call just so they can leave him a voice mail message.

• His CSR could tell you stories—oh, could she ever tell you stories—but then she’d have to kill you. And she would.

• His sales manager quit out of sheer respect for his abilities.

• His bid requests are returned with three words on them: “I’ll do it.”

• Clients learn the cost of a print job when his invoice arrives.

• Grateful customers pay immediately. In cash.

• His press OKs frequently turn into a party.

• His business card features his picture...Nothing else.

• He once punched a Print Buyer. That’s right; you heard me!

• When someone raises an objection, he simply smiles. They apologize at once.

• His sales pitch: “You need this.”

• He once turned in an expense report that simply read, “Lunches.” Accounting wrote him a five-figure check.

• When he arrives at a company, receptionists call the customer to say, “He will see you now.”

• The only reason he loses a customer is death...Theirs!

• When he leaves the office for the day, production shuts down. After all, what’s the point?

He is, the Most Interesting (Sales) Man in the World.

Industry Centers:

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COMMENTS

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Most Recent Comments:
Diane Dragoff - Posted on December 02, 2010
He delivered the 25 requested samples himself, and each was perfection in print.
Matt Waters - Posted on December 02, 2010
He closed the Google account with two words: "Offline baby." Google execs won't comment.
Neil R Waranch - Posted on November 22, 2010
He once met a prospect, once, everyone is his client.
Kelly - Posted on November 22, 2010
And Margie - if he's gonna record a video of himself reading it, he's GOTTA have a mustache!
Katie Kriemelmeyer - Posted on November 22, 2010
Entertaining.
Bill Farquharson - Posted on November 21, 2010
On sales training: "Find out what your weaknesses are and stop doing them."
Bob Garnaas - Posted on November 21, 2010
CLEARLY a work of fantasy, that is, until I glide into the men's room, turn with a motion so pure and see - a mirror - with an image in it - shimmering in the light... Could it be????
Bill Farquharson - Posted on November 21, 2010
Someone asked him about social media. He replied, "Nothing has more impact than ink on paper. Keep printing, my friends."
Margie Dana - Posted on November 19, 2010
This is hands down the funniest stuff i've read in months! I think you need to do a video of you reading this column. With a European accent... Sitting on a horse.
C. McDaniel - Posted on November 19, 2010
He tells new clients "Once you print with us, you'll never want to leave!"...and he's right!
Don Bock - Posted on November 19, 2010
That's great...I look forward to your column each month
Tim Dillon - Posted on November 19, 2010
His new accounts never have to be cleared through Credit.
Click here to view archived comments...
Archived Comments:
Diane Dragoff - Posted on December 02, 2010
He delivered the 25 requested samples himself, and each was perfection in print.
Matt Waters - Posted on December 02, 2010
He closed the Google account with two words: "Offline baby." Google execs won't comment.
Neil R Waranch - Posted on November 22, 2010
He once met a prospect, once, everyone is his client.
Kelly - Posted on November 22, 2010
And Margie - if he's gonna record a video of himself reading it, he's GOTTA have a mustache!
Katie Kriemelmeyer - Posted on November 22, 2010
Entertaining.
Bill Farquharson - Posted on November 21, 2010
On sales training: "Find out what your weaknesses are and stop doing them."
Bob Garnaas - Posted on November 21, 2010
CLEARLY a work of fantasy, that is, until I glide into the men's room, turn with a motion so pure and see - a mirror - with an image in it - shimmering in the light... Could it be????
Bill Farquharson - Posted on November 21, 2010
Someone asked him about social media. He replied, "Nothing has more impact than ink on paper. Keep printing, my friends."
Margie Dana - Posted on November 19, 2010
This is hands down the funniest stuff i've read in months! I think you need to do a video of you reading this column. With a European accent... Sitting on a horse.
C. McDaniel - Posted on November 19, 2010
He tells new clients "Once you print with us, you'll never want to leave!"...and he's right!
Don Bock - Posted on November 19, 2010
That's great...I look forward to your column each month
Tim Dillon - Posted on November 19, 2010
His new accounts never have to be cleared through Credit.