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About Matthew

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.

Download his free e-book, “Ten Common Print Selling Errors And What To Do About Them
 

The Five Things Print Salespeople Must Do Before Friday

 

Many print salespeople are just like Olympic athletes.
They may not have quite the same physique. But they do have the same levels of determination. And they share something else with Olympic athletes too: they thrive under pressure.

This blog is all about giving yourself a little bit more pressure. It's all about committing to doing some extra things this week.

Here's why you need to carry out these five tasks
Print salespeople who carry out these five tasks will be on the road to achieving more sales. They are also more likely to create stronger relationships with prospects and customers. That means they have a better chance of enjoying a weekend without worries.

Print salespeople who fail to carry out these tasks are more likely to be worried. They are more likely to be concerned about the level of business they are booking. They are more likely to be unhappy at the loyalty levels of their customers. They probably won't be enjoying their weekends so much!

So what are the five tasks?

  • Arrange to go to a customer-related event you haven’t been to before
  • Ask for a referral
  • Get a testimonial
  • Ask a client for feedback
  • Send a thank you card

None of these tasks will take you very long. In fact, you should be able to get through the whole list in less than 30 minutes.

But I can still see that some salespeople may not think that these tasks are worthwhile.

These tasks won't get me immediate business
Maybe these tasks won't get you a new booking this week. But they will lay the foundations for worthwhile sales in the future. These are the key activities that I undertake to win more business.

Going to customer-related events helps me understand my customers more. It also finds me a lot of new prospects. Referrals also get me prospects.

Testimonials are a great way to convince prospects that they should be placing business with you. People who give testimonials also tend to become more loyal customers.

Feedback and thank you cards ensure that you give the best levels of service. They ensure that customers understand that you listen to them.

Here’s what you need to do right now

  1. Open your diary
  2. Block out a 30 minute session before Friday
  3. Write down that you will carry out these tasks during the 30 minutes

Those three actions will ensure your commitments to the five tasks.

If you carry out five tasks you’ll be on your way to gold-medal results
You’ll be one step closer to performing like an Olympic athlete!

P.S. Are you making any of these print sales errors? Download Matthew’s free e-book “Ten Common Print Selling Errors and What To Do About Them” at http://profitableprintrelationships.com/e-book/

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