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Bill Farquharson

The Sales Challenge

By Bill Farquharson

About Bill

As a 30 year sales veteran, Bill has the perspective of a been-there, done-that sales rep in the commercial print arena. Following sales fundamentals and giving unapologetically "old school" advice, he writes and speaks in an entertaining fashion to make his points to sales people and owners who sell. "Bill Farquharson will drive your sales momentum."

 

The Danger of Talking Business in Public

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I was sitting in the back row of a US Airways flight listening to two young businessmen beside me rail on about a buyer they just met with. The comments covered everything from his hairline to his waistline. They ridiculed his attire and the lack of attention he seemed to pay to their presentation.

Clearly, this man bore more of a resemblance to a Hobbit than Brad Pitt, but really, guys? Do you really need to talk like this in public? Eventually, one of them mentioned the name of the company. Let’s call it “Linkco.”

Early in my sales career, I made the grave error of badmouthing a purchasing agent, making a cutting remark over his overly anal attention to details. I was speaking to my key contact at that company and, as timing would have it, delivered the punch line just as the head of finance was walking by.

I still cringe as I recall the man stopping in his track, turning around to join our conversation, introducing himself, and asking for my name. He didn’t have to say anymore. I knew what I’d done and the sheer terror of what would happen next was far worse than anything he could come up with.

Gulp!

That was a valuable lesson for a young and foolish sales person. I do not recall a time when I repeated that mistake.

Talking business in public is a no-no and not just when you are trash-talking. Murphy has a law that covers this situation, but if not, here’s how it should read: “The odds of sitting near someone who knows the person or company you are referring to increases with the severity of the comments.” Trust me, this is not a theory you should be testing.

If you have nothing nice to say about someone, well, you know how that saying ends. As for the rest of it—such as discussing business strategy—keep it to yourself or wait until you enter the Cone of Silence back in the office. It’s a small world, after all.

Oh, and just for fun, when the plane landed and we were waiting to deplane, I opened my phone and called the hotel where I was staying. When the front desk answered, I said, “Just confirming a reservation. The company name is Linkco.” You should have seen the heads snap around in horror.

Gulp!

Check out Bill’s programs designed to drive your sales at www.AspireFor.com. Once there, you can also sign up for his free weekly sales tips and “Short Attention Span Webinars.” Bill can be reached at 781-934-7036.

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