Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
This week, PaperSpecsGallery.com presents the Alecom Corporate Brochure. Alecom, a publishing management company based in Como, Italy, provides digital, flat offset, roto-offset, cardboard, paper and silk-screen printing. To convey the "Let Us Lighten the Load." marketing message, Cacao Design in Milan, Italy, created a truly unique corporate brochure that literally floats inside its white presentation box. Cutouts on either side of the box reveal a stripe of signature color (orange) and a feat of levitation that would make David Copperfield proud.
The brochure was printed by Alecom, and the paper used was Fedrigoni X-per.
Click on the YouTube video below to view the Alecom Corporate Brochure: