I suppose it is not wise to use the word “evangelical” in an election year. But I’m gonna do it anyway.
Folks, it is time to get evangelical...about print. Right now! Here is what I mean.
I got a rare opportunity to be a grown up and go out to dinner with my husband and another couple on Friday night. Yes, in a blizzard, and yes, I walked 20 blocks in high heels in six inches of snow. But that’s a story for another blog.
My husband’s friend chose the restaurant, Quartino
, and one of the reasons he chose the place was because, “I think it’s really cool that they give you a postcard when they bring the check.”
Now this might seem like a small thing, but it’s not. There are literally hundreds of restaurants in Chicago we could have eaten in, and he chose that one in part because of a postcard that probably cost that restaurant $.50 or even less. And you know what that means?Print makes a difference.
And we all need to tell stories like that to our customers and prospects. This is exactly the kind of thing that I mean when I talk about selling your ideas as a part of what you bring to the table. It differentiates you and makes you stand out from all the other print salespeople out there that are talking about price and quality.
So this is your homework for this week. I want you to think about a more unusual way that a company can use print to directly affect sales. (Like my restaurant example). And, I want you to build a prospecting plan around finding companies that would benefit from your idea.
Then, I want you to put that plan in motion, tell your stories with unbridled enthusiasm, as if your life depended on it. Because for print, it does.
One definition for the word “evangelical” is:
- “enthusiastic or zealous in support of a particular cause and very eager to make other people share its beliefs or ideals.”
What better time for you to get evangelical about your livelihood? In a time when we are besieged by people who believe that social media will supplant us, we need to fight back!
I am a crusader in the fight to keep print alive, and I need me some soldiers! Join me!