Tom Marin is the managing partner of MarketCues.com and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.
There’s an enormous change in the computing marketplace and yet many executives are still reluctant, even queasy about placing their marketing spend into tablets and getting on board. It’s amazing given the facts. Consider that tablets are expected to outsell PCs for the first time this year. Apple’s iPad and Samsung’s Galaxy alone are expected to lead the charge and outsell all PCs. According to About.com, Apple sold 32 million iPads as of October 2011. By October 2013 they had sold 170 million.
So why the reluctance to begin marketing on these devices? There seems to be at least seven reasons.
These factors present a truly excellent opportunity for the strategically wise. Instead of pounding out e-mail after e-mail to the same audience, a smart marketer could investigate this new platform to determine ways to bring in new customers they don’t typically reach. It’s a new world and it has a new set of markets forming.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes e-mails, new LinkedIn connections, calls to (407) 330-7708 or visit www.marketcues.com. How can he help solve your branding issues?
Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.