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President

Perception IS Reality

By Ryan Sauers

About Ryan

Ryan T. Sauers is president of Sauers Consulting Strategies and spent nearly 20 years leading printing and promotional product companies prior to founding the firm. The organization consults with printing and promotional product related companies across the country, helping them grow the front end of their organization. Sauers is working on his Doctoral degree in Organizational Leadership and is the author of the top-selling book “Everyone Is in Sales”, with another book in the works.  He is a Certified Myers Briggs Type Indicator and DiSC Practitioner and Certified Marketing Executive. Ryan writes national feature articles and speaks at national conferences on such topics as sales, marketing, communications, leadership, organizational strategy and social media. He is also an adjunct university professor. More info at ryansauers.com.
 

Recording the ‘Right’ Message

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“This is Joe Smith—I am sorry I missed your call—I must be on the other line or away from my desk...so please leave your name, number and message, and I will get back to you as soon as possible.” Really? Is this the best voice-mail greeting we can leave? Why does it seem that I hear this on nearly every v-mail when I’m about to leave someone a message? Why do I even think about such things? Great question; a little crazy I guess, or maybe it is just being from Georgia...but that’s a topic for a different post.

Isn’t our goal to be unique in all that we do? Different? Friendly? Memorable? Creative? It is a given that when you do not answer your phone it means you are somewhere else. Right?

So, why not have some fun? How about this? “This is Joe Smith—your call is very important to me—but I am away having even more fun at the beach...” Then quickly insert, “Now that I got your attention—just kidding—please let me know how I can best serve you and I will be back in touch in a prompt manner.” Note: Do not say (as soon as possible) because this means nothing. OR, if that doesn’t work, you could be like the airlines: “Your call is very important to us (this means not really) and for faster service (hint, hint) visit us online” (this means they do not want to talk to you). My point is to BE YOURSELF, but have fun at the same time. People need to laugh. I am not saying be unprofessional. Not at all, but don’t be a boring robot either.

So, how does your voice-mail sound when people listen to it? Go ahead and listen to yours. Does your message sound the same as everyone else’s OR is it unique? Remember that the title of this blog is Perception Is Reality, and the way people perceive your v-mail (for them to leave a message on) is their reality. So let me ask: Is your voice-mail message fair, good or great? What ways could you make it better and more creative?

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