As a 30 year sales veteran, Bill has the perspective of a been-there, done-that sales rep in the commercial print arena. Following sales fundamentals and giving unapologetically "old school" advice, he writes and speaks in an entertaining fashion to make his points to sales people and owners who sell. "Bill Farquharson will drive your sales momentum."
Is it worth calling on a nonprofit? I go back and forth on this subject.
Nonprofits spend money but their frugal and often quirky ways tests the patience of their vendors.Years ago, I sold a job to the American Red Cross in Framingham, MA and then got a letter from their president asking me to return all profit made on the job as a gesture of goodwill. This after putting me through the ringer and sending my idea out to bid. A different gesture came to mind and I politely declined.
I think that experience soured me but I’m willing to open my closed mind and have another look, if only for 415 words:
The case for “No!”
The case for “Yes!”
I’m not sure if four bullets in favor and three against will change my mind, so I’ll let you decide for yourself. They sure do use a lot of print. If you can put up with their idiosyncrasies, perhaps they are worth the pursuit.
Check out Bill’s sales training programs, as well as his free video sales tips and Short Attention Span Webinars at www.aspirefor.com or call Bill at (781) 934-7036 for more information on how he can help you drive your sales.