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Print Confessions

By Graphic Arts Professionals

About Print

Print Confessions is brought to you by Bill Farquharson and Kelly Mallozzi. Each week, read the thoughts of a different graphic arts professional who will share a point of view that can only be written anonymously, and then join in the conversation by posting a comment.
 

Kick Off 2013 by Focusing on Your Clients’ Growth

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With the start of a brand new year, have you ever thought of sending an email to your clients with a clear strategy in mind for garnering more business—not just for you and your company, but helping your clients or prospects to find new sources of revenue? That is what a true business partner does.

Here are examples of New Year’s messages that you can modify to your liking. Start the year off by learning about your clients’ and prospects’ business goals and establish a plan to help make them happen!

• Client New Year’s Message

As we enter into this New Year, I want to thank you very much for the business you sent my way last year. It is much appreciated and it’s because of clients like you that 2012 was a successful year for me personally.

My mission for 2013 is to continue to prove to be a valuable partner and consultant for you and your group. I want to begin by learning more about your business goals for 2013, the obstacles that are preventing you from achieving those goals, and what the cost of inaction may result in.

I am contacting you to request a 30-minute meeting with the purpose of exploring together how our innovative ideas can help you find new sources of revenue. When would be a convenient time for us to meet?

I wish you and your family a happy, healthy New Year.

• Prospect New Year’s Message

Dear _________,

As we enter this New Year, I have established a strategy to become a trusted vendor that you can rely on for innovative and effective communication solutions.

I want to begin by learning more about your business goals for 2013, the obstacles that are preventing you from achieving those goals, and what the cost of inaction may result in.

I am contacting you to request a 30-minute meeting with the purpose of exploring together how our innovative ideas can help you find new sources of revenue. When would be a convenient time for us to meet?

I wish you and your family a happy, healthy New Year.
 

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