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Tom Marin

Building Brands

By Tom Marin

About Tom

Tom Marin is the managing partner of MarketCues.com and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.

 

Profiting from New Communication Tools

 
QR phoneThere’s a wide range of new communication tools available today that companies can use to interact with customers in ways that weren’t possible just five years ago. The QR code above is just one such way. These tools, coupled with an ever-increasing number of smart phones and new media channels, are creating the opportunity for companies to create effective two-way communications with their customers and prospects alike.

It’s becoming commonplace in both business and consumer markets. According to Mobio Identity Systems in Vancouver, BC, Canada, during the second half of 2010, QR code scanning increased 1,200 percent across North America.

It’s easy to begin using this technology. With a simple download of a barcode reader from your favorite application source, you’re smart phone will be ready to scan QR codes. Below is a brochure that Creative Solutions Ink of Milford, NJ, produced for one of its clients. The QR code was included on the backside of the brochure to provide a link to additional product and related contact information.

QR brochure

Aleyant Systems is the provider of Pressero, a Web-to-print software solution that can deliver CMYK QR codes in a high-resolution EPS file format. This is useful for printers or agencies that would like to build personalized media for their clients, including putting QR codes on business cards, sell sheets, packaging and other template print products.

Early adopters are sure to gain larger market share over those that wait on the sidelines until there is significant market momentum. They are already producing personalized media and offering brand marketing campaign ideas to their clients. This presents a significant opportunity for your firm to respond proactively to these new market dynamics and tools.

With the economy still in the trenches, knowing how to couple mobile media with online and print communications can be a true source of new revenue.
 
Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.

Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?
 

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