Print Buyers ♥ Printers Who...
In honor of Valentine’s Day, I thought it fitting to list some of the reasons why print buyers love their printers. Consider it a cumulative Valentine to the printing industry, courtesy of print buyers everywhere.
Print buyers love printers who...
♥ Deliver what they promise
♥ Have buyers’ backs
♥ Respond to phone calls or emails quickly
♥ Move mountains to get priority jobs done
♥ Share industry news and articles that are relevant
♥ Make them look good to their boss
♥ Bring fresh ideas to them
♥ Recommend ways to do jobs more efficiently
♥ Are by their side on press OKs
♥ Work with them to solve problems
♥ Treat them like they’re the only customer in the world
♥ Are confident in themselves and in their company’s abilities
♥ Consistently add to their knowledge base
♥ Act professionally
♥ Are people of integrity
♥ Are totally trustworthy
♥ Don’t badmouth the competition
♥ Are willing to accept responsibility
♥ Work hard to fix something that’s gone wrong
♥ Take the time to get to know their company
♥ Say thanks for the business
♥ Give them a heads up about pending changes in technology
♥ Follow up to RFPs
♥ Touch base after jobs are delivered to see that everything went well
♥ Can be counted on
♥ Deliver consistent quality
♥ Know how to communicate
♥ Introduce them to other professionals to network with
♥ Make it fun doing business with them
Thinking back to the many terrific print reps with whom I worked over the years...thank you, and all of the other stellar reps out there. You do your industry proud.