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Founder, Print Buyers International (PBI)

Margie's Buyer Insights

By Margie Dana

About Margie

Margie Dana, a former print buyer, is the founder of Print Buyers International (PBI) and its member-based organization, Boston Print Buyers. These professional organizations cater to print customers worldwide through education, an annual buyers conference, Print Buyer Boot Camps, and networking opportunities.

Margie's perhaps best known for her weekly enewsletter, Margie's Print Tips, which she's published weekly since 1999 in an effort to build bridges in the industry. For years, Margie has been a popular speaker at industry events here and abroad. Her clients include print company executives who rely on her to help steer their marketing campaigns and make their online efforts more customer friendly.

 

Print Buyers ♥ Printers Who...

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In honor of Valentine’s Day, I thought it fitting to list some of the reasons why print buyers love their printers. Consider it a cumulative Valentine to the printing industry, courtesy of print buyers everywhere.

Print buyers love printers who...

Deliver what they promise
Have buyers’ backs
Respond to phone calls or emails quickly
Move mountains to get priority jobs done
Share industry news and articles that are relevant
Make them look good to their boss
Bring fresh ideas to them
Recommend ways to do jobs more efficiently
Are by their side on press OKs
Work with them to solve problems
Treat them like they’re the only customer in the world
Are confident in themselves and in their company’s abilities
Consistently add to their knowledge base
Act professionally
Are people of integrity
Are totally trustworthy
Don’t badmouth the competition
  Listen
Are willing to accept responsibility
Work hard to fix something that’s gone wrong
Take the time to get to know their company
Say thanks for the business
Give them a heads up about pending changes in technology
Follow up to RFPs
Touch base after jobs are delivered to see that everything went well
Can be counted on
Deliver consistent quality
Know how to communicate
Introduce them to other professionals to network with
Make it fun doing business with them

Thinking back to the many terrific print reps with whom I worked over the years...thank you, and all of the other stellar reps out there. You do your industry proud.
 

Industry Centers:

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COMMENTS

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Most Recent Comments:
Barbara R - Posted on February 23, 2011
Lovely list of lovely attributes! I too, heart my printers! They are my heroes time and time again!
Click here to view archived comments...
Archived Comments:
Barbara R - Posted on February 23, 2011
Lovely list of lovely attributes! I too, heart my printers! They are my heroes time and time again!