Printing Impressions

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Tom Marin

Building Brands

By Tom Marin

About Tom

Tom Marin is the managing partner of MarketCues.com and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.

 

A Message from Your Post Office about e-Tailing, Catalogs and Business Services

 
USPSThe U.S. Postal Service has some useful insights to share with those engaged in the communications business. Its main point is “Zappos.com and Dell weren’t always the big names in e-tail that they are today”—so states its Website. In fact, both of these online etailers fueled their phenomenal growth with the help of catalogs and the Post Office would like to explain how. For more information on their business services go here.

It seems USPS' vested interest in the activities of print is self-serving, let’s be honest, but the information it puts out is well documented and could serve as a useful blueprint for marketers interested in promoting their online wares using a balanced multi-channel marketing approach. Youʼll also find information about Going Green, Eco-friendly Packaging, Barcoding and related business service topics that are relevant to marketers everywhere.

Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.

Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?

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