Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 
President, Print Oasis Print Buyers Conference

Connecting with Print Buyers

By Suzanne Morgan

About Suzanne

Suzanne Morgan is president of the annual Print Oasis Print Buyers Conference (www.printoasis.com) and Print Buyers Online.com, a free educational e-community for print buyers and their print suppliers (www.printbuyersonline.com). PBO has more than 11,000 members who buy $13 billion a year in printing. PBO conducts weekly research on buying trends and teaches organizations how to work more effectively with their print suppliers.

 

Playing on Both Sides of the Fence

1
 
A few months ago, Print Buyers Online.com asked our major print buyer members in one of our popular Quick Poll surveys, “Before your current role as a print buyer, had you ever worked for a printing company or print supplier?” 61% of the survey respondents said they had worked as a print supplier before becoming a print buyer. Here’s what some of them shared about how this experience helped their careers:

“Working as a CSR/job planner at a high quality commercial printing company gave me a great foundation for my print buying position. There is no substitute for the hands-on experience of learning the tricks, pitfalls and solutions to allow you to collaborate with print vendors.”

“I think my five years in customer service at a local commercial printer helped me tremendously in knowing what to expect from my printers once I ‘went to the other side’ of printing.”

“Many look for ad agency experience when hiring a print buyer, but I think a print background is more useful. Agency experience suggests to me that someone knows HOW to buy, while a print background indicates a better understanding of WHAT is being bought.”

And my favorite:

“I spent 10 years as an account manager in a web production plant. That experience either makes me a better client, or a more difficult one. It’s hard to feed me a line without getting caught!”

As you can see, these print buyers found that prior experience with a printer was a huge advantage. Do you know print buyers who have previously worked for a printer? In your experience, are they typically a better or worse client?

Industry Centers:

1

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:
Bert Messelink - Posted on May 16, 2008
As a sales rep I've worked with several former rep's who are now buyers. Most are great because they know what they want and don't waste your time. Some can make you a better company. However once in a while you run into one who wants to tell your company how to run their business. They can drive you nuts!
Click here to view archived comments...
Archived Comments:
Bert Messelink - Posted on May 16, 2008
As a sales rep I've worked with several former rep's who are now buyers. Most are great because they know what they want and don't waste your time. Some can make you a better company. However once in a while you run into one who wants to tell your company how to run their business. They can drive you nuts!