Sometimes it seems that the customer always has the upper hand
Life as a print salesperson can be hard work. You have a lot of competition that want to hang on to the work that you are trying to win. And they are very keen to win over your customers.
So sometimes it’s easy to think that you must do exactly what the customer says. If you try and stand up to the customer they will simply head off to the competition.
I know quite a few buyers who take advantage of this.But there’s one word you can use to stop customers from taking advantage of you
If you make a proposal, ask your customer if they think it’s fair. Using the word fair is more likely to make them agree with you. After all, if they disagree, they sound like they are saying that you are not a fair person.
If they really do have a problem with your proposal they then have to explain why it doesn’t work for them. You start a dialogue. You have an opportunity to resolve a situation that they're not happy with before they head to the competition.Try using the word “fair” more often
You might be surprised at the results...PS:
If you’d like more inspiration on what works for buyers, download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at http://profitableprintrelationships.com/e-book/
You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively.