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President

Perception IS Reality

By Ryan Sauers

About Ryan

Ryan T. Sauers is president of Sauers Consulting Strategies and spent nearly 20 years leading printing and promotional product companies prior to founding the firm. The organization consults with printing and promotional product related companies across the country, helping them grow the front end of their organization. Sauers is working on his Doctoral degree in Organizational Leadership and is the author of the top-selling book “Everyone Is in Sales”, with another book in the works.  He is a Certified Myers Briggs Type Indicator and DiSC Practitioner and Certified Marketing Executive. Ryan writes national feature articles and speaks at national conferences on such topics as sales, marketing, communications, leadership, organizational strategy and social media. He is also an adjunct university professor. More info at ryansauers.com.
 

On the Phone or Away from My Desk

 
I have been thinking a lot of why human beings are so routine, regulated and robotic in behavior. For instance, many say, in our voicemail recording that “I am either on the phone or away from my desk.” Now let’s PAUSE. 

I think we can all agree this is not an overly exciting message. Quite frankly, it sounds like if you are not working at a desk, you are NOT working. In 2014 this could not be further from the truth. For example, I work virtually anywhere and my desk is not one of my favorite spots. Yes, you got it...the beach is number one. 

In all seriousness, think about the second part of the voicemail recording..."I am on the phone." Well, wouldn’t the person calling you assume you are either talking to someone else or not in/at a place to answer the phone? Here is another one. “Your call is very important to me, please leave your name, number and message.” Wow, without those types of instructions a person would be hard pressed to know what to do at the beep.

So, my question for us to ponder is WHY? Why do many of us do and say the same things? Because most of us do not think about it and thus miss an easy, yet big, opportunity to be creative. What if you said, “If you are getting my voicemail, I have either cut out early for the game or am on a long sabbatical.” Why say something so dramatic? It gets people’s attention. It takes such uniqueness in thought, in any industry, for your message to have a “chance” of being remembered. 

This week, I invite you to see an example of such thinking in action as this Wednesday begins a new weekly video series in "Today on PIWorld" called "Sharpen Your Pencil: Sales and Marketing Tips." The video will illustrate why creativity is so important. So, I leave you with this. “Thanks for reading my blog. Your reading it is very important to me. If you can please leave your name and contact information as well as your message I will respond to you as soon as I can.” Uhhhh! You get the idea!

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